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France was Australia’s 12th largest market for visitor nights and eighth for regional dispersal France was Australia’s 12th largest market for visitor nights and eighth for regional dispersal

French Travel Agents Trained by Tourism Australia

More than 100 French travel agents visited Nantes, Paris and Strasbourg for Tourism Australia training sessions during the month of March, with representatives from state tourism organisations and Singapore Airlines attending.

The agents received updates on Australian destinations and tourism products and experiences, while also enjoying Australian wine tasting and the opportunity to win two return tickets to Australia with Singapore Airlines.

The events built on the success of the 2016 – 2017 Tourism Australia roadshow across France that saw stops at Lille, Marseille, Nice, Toulouse and Bordeaux.

In 2017, France was Australia’s 15th largest inbound market for visitor arrivals and 14th largest market for total visitor spend.