China remains the number one source market in the wholesale channel for Hotelbeds Group in Asia-Pacific and is now the fourth biggest for the Group globally, up from fifth place in 2017.
This growth can in part be attributed to the Group’s success in growing its China-US corridor, which in 2017 accounted for 2.3 percent of all inbound Chinese hotel bookings into the US market.
Earlier this year, the Group announced plans to increase its sourcing teams globally by 200 people in order to increase by 10,000 the number of contracted hotels over the coming three years.
“Only as recently as 2012 China was not even in our top 20 source markets globally, but we believed in the growth potential of the market,” highlighted Sam Turner, director, sales and sourcing, Hotelbeds Group. “That is why we invested considerable time and resources into sourcing Chinese-friendly hotels and also developing the right technology offering.”