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The event aimed to update ITOs about the latest market trends The event aimed to update ITOs about the latest market trends

Tourism Australia Holds Inaugural ITO Market Update

Tourism Australia recently hosted the inaugural Inbound Tour Operator (ITO) Market Update at Museum of Contemporary Art in Sydney, Australia.

The July 05 was held along with 95 ITO partner delegates, State and Territory Tourism Organisations (STOs) and Australian Tourism Export Council in attendance.

The market update covered current trends, challenges and opportunities in key Tourism Australia markets; with a focus on activities planned for the next financial year including Tourism Australia’s newly launched Boosting Business Events Bid Fund programme.

ITO partners are encouraged to visit Tourism Australia’s corporate website to access its latest research, insights and marketing tools.

Tourism Australia is the Government of Australia agency responsible for promoting Australia to the world as a destination for business and leisure travel.