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The Chinese government recently announced a series of policies aimed at developing international tourism for Hainan island The Chinese government recently announced a series of policies aimed at developing international tourism for Hainan island

Thomas Cook and Hainan Commission to Promote Tourism

Thomas Cook Group, one of the world's leading leisure travel groups, and Hainan Provincial Tourism Development Commission, signed a strategic partnership to help promote and develop Sanya into an international tourist destination.

The strategic partnership is to initially focus on jointly promoting Sanya in the UK market through an integrated sales and marketing plan. The marketing plan encompasses a marketing campaign to raise the awareness of Sanya as tourist destination in the UK, the creation, promotion and sale of travel packages for Sanya targeted at UK holidaymakers and the development of inbound tourism services in Sanya to service international travellers.

Sanya is a city on the south coast of China’s Hainan island, known for its beaches, tropical climate and growing attraction to international and domestic tourists.