Glyn Williams, general manager retail, Sydney Airport, said the new wrap spanning 1,957 m2 delivers another significant media opportunity for advertisers at Australia’s gateway, beyond the existing portfolio.
“We are excited to deliver an engaging platform for Australian and international brands to tell their story to a large and diverse audience. This is a prominent location, visible to all those travelling in and around the airport precinct. We are extremely excited about our partnership with Sydney Airport and bringing our large-format outdoor media solutions to the Australian market,” said Tomer Cohen, managing director, Wideopen Platform,” adding that, “We provide brands with an opportunity to cut through the clutter, delivering relevance and undeniable impact.”
Sydney Airport’s new large-format building wrap can be viewed from the southern approach to the Terminal 1 International terminal from the M5 and Marsh Street.