The trend reflects in-tourist spending, as total outbound tourist expenditure stood at USD220.6 billion, whereas domestic tourist expenditure registered USD679.1 billion in 2017.
China is the largest domestic and outbound travel market in the world and even though international visitors from China are a force too big to ignore, domestic traffic is far outstripping outbound traffic in the country.
As a result, a growing number of players are seeking to effectively tap into this market.
Konstantina Boutsioukou, tourism analyst, GlobalData, commented, “Domestic tourism in China is booming as a result of the growing middle class, as well as the government support and substantial investments in both tourist infrastructure and transportation links in the country, especially following the Olympic Games in Beijing in 2008.”
Despite international travel becoming increasingly affordable, domestic trips usually remain relatively cheap and consumers still prefer to travel within the country.