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New marketing tools that are currently being implemented to promote Australia’s destinations New marketing tools that are currently being implemented to promote Australia’s destinations

Visitor Arrivals in Australia Reach Nine Million

Australia welcomed 9.02 million international visitors in the year ending March, according to Tourism Australia’s latest data.

Specifically, the arrival numbers reflect an increase of 7.7 percent on the last 12 months.

Steven Ciobo, minister, trade, tourism and investment, Australia, revealed the results and expressed his gratitude for the travellers choosing Australia. In his speech, Ciobo highlighted that, overall, Australia has been welcoming record numbers of international tourists who are now staying longer and spending more.

In general, Australia is known for its Sydney Opera House, the Great Barrier Reef, its interior desert wilderness called the Outback and rare animal species like kangaroos and duck-billed platypuses. Australia's business scene is also developing as business travellers are said to be increasing in the country.