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Tourism New Zealand is seeing a positive transition in the Japan visitor market Tourism New Zealand is seeing a positive transition in the Japan visitor market

New Zealand: Visitor Spend Growing Faster than Visitor Numbers

International visitor spend is growing faster than visitor arrival numbers, showing the value of visitors to New Zealand is increasing.

For the year ending June 30, total visitor spend was up nine percent to NZD11.13 billion (USD7.3 billion) while visitor arrival numbers were up four percent to 3.78 million. Average spend by visitors has also increased by four percent to NZD3,290 (USD2,163) per visitor.

“Tourism New Zealand’s number one priority is attracting high value visitors to New Zealand. As previously forecast, visitor arrivals are continuing to grow, albeit at a more moderate pace over the short term,” said Stephen England-Hall, chief executive, Tourism New Zealand.

According to Tourism New Zealand, strong growth continues from two of the country’s largest key markets, China and the US, with arrivals increasing 11 percent each.