While domestic staycations are likely to be a short-term cash flow strategy for hotel and tourism establishments in the months ahead, the reopening of the overseas market is critical to stabilize the sector.
South Korea and China accounted for nearly half of all international visitors to the country last year, and mounting prospects are likely to see intra-regional travel coming back online for the remainder of the year. Latching onto this, a new consumer travel survey undertaken in first tier cities across China shows that 61 percent of respondents would like to visit the Philippines within this year.
According to the China Philippines Travel Sentiment Survey, conducted in the first week of May by hospitality consulting group C9 Hotelworks and Delivering Asia Communications, the key conclusion is that the first wave of international travelers will be attracted to Philippine beach destinations whose appeal has been enhanced by the Covid-19 self-isolation and social distancing hangover protocols.
Ranking preferred Philippine destinations by Chinese travellers, aside from Manila the locations in order were all beach resort locations led by Boracay, Bohol and Cebu. Other trends showed that 82 percent of early demand was from independent travelers versus tour groups, with almost 30 percent opting for a five-day length of stay.