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UNWTO labelled the Silk Road as the 21st century’s most important transnational tourism route UNWTO labelled the Silk Road as the 21st century’s most important transnational tourism route

UNWTO Highlights Long-Term Silk Road Tourism Vision

The eighth UNWTO Silk Road Ministers’ Meeting held during this year’s ITB Berlin exhibition focussed on the long-term tourism vision for the historic Silk Road routes.

During the meeting UNWTO discussed how to establish the Silk Road as the most important transnational tourism route of the 21st century. With the theme, 2025 Silk Road Tourism Agenda, the ministers and heads of the national tourism administrations shared their main ideas and strategies, which bring together 34 countries.

“Our joint work on placing the Silk Road as an internationally-renowned and seamless cultural tourism route is proving to be very positive. In countries all along the Silk Road, there is growing awareness of tourism’s contribution to cultural preservation, regional cohesion, and intercultural understanding,” outlined Zurab Pollikashvili, secretary general, UNWTO.