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HD video from Sharp will promote Thailand’s tourism offerings HD video from Sharp will promote Thailand’s tourism offerings

TAT and Sharp Join Forces to Promote Thailand

Tourism Authority of Thailand (TAT) and Sharp Corporation, a multinational electronic products giant, has signed a two-year memorandum of understanding (MoU) to jointly promote TAT’s Amazing Thailand campaign.

The agreement encompasses the use of Sharp’s latest Aquos 8K series technology to produce a cutting-edge HD video of Thailand’s diverse tourism destinations, attractions and events.

Yuthasak Supasorn, governor, TAT, commented that that the Amazing Thailand Amazing 8K campaign was based around Sharp’s latest Aquos 8K full HD televisions that are being imported into Thailand for the first time this year.

“Amazing Thailand Amazing 8K is an important step in the cooperation between the government and Thai private sector to elevate the country’s tourism image in line with the Royal Thai Government’s Thailand 4.0 initiative [a new economic model],” noted Supasorn.

“It represents yet another important tool to present the beauty of Thailand to new generations of potential travellers, whilst highlighting various aspects of TAT’s new marketing concept Open to the New Shades.” This concept gives greater prominence to unique local experiences of Thailand.