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The award ceremony is scheduled to take place on May 16 The award ceremony is scheduled to take place on May 16

ITB China and Qyer.com Announce IT'S MY WORLD TRAVEL AWARD

At a recent Shanghai-based press conference by ITB China on March 27, Zhan Yi, co-founder, Qyer.com, a travel reviews company, together with David Axiotis, general manager, ITB China, signed a strategic cooperation agreement for the launch of the IT’S MY WORLD TRAVEL AWARD.

The award recognises innovative tourism destinations, organisations and businesses that present the latest outbound travel trends of Chinese travellers and that are driving the positive transformation of the tourism industry.

The award is presented across five categories, where winners for; Top 10 Travellers of the Year, Top 10 Best Destinations and Top 10 Amazing Travel Experiences will be voted by the general public and a jury team. The evaluation of the winners of Top 10 Pioneers of Travel & Tourism and Top 10 Intelligent Travel Providers will be selected by the jury team directly.

"We expect Qyer.com to serve Chinese travellers and travel industry peers, aligning our expertise in rich user-generated content advanced technology and great product experience, and promoting common development through,” said Yi.