Additionally, over 80 international and Australian media attended ATE’s media programme over the April 15 – 19 international travel trade exhibition. This gave Tourism Australia an opportunity to provide an update on its international activity over the last year.
Dignitaries such as Steven Ciobo, federal minister, trade, tourism and investment, Australia, visited the trade show and met with delegates.
As well as meeting face-to-face with Australian tourism businesses, international buyers and media were also able to enjoy events that showcased the diversity and quality of what Australia has to offer.
Next year, Perth will be showcased as the host of ATE19. Ciobo commented that Perth was set to benefit from an immediate injection of visitors attending ATE and over the longer term attract more international visitors.
“No other event provides the same opportunity for Australian tourism businesses to personally connect with tourism buyers from all over the world,” he added.