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China is a key source market for the initiative China is a key source market for the initiative

ETC Selects Travelport to Deliver Marketing Campaign

Travelport, a leading travel commerce platform, is part of a consortium that has been selected by the European Travel Commission (ETC) to deliver a major new transnational destination marketing campaign designed to attract tens of thousands of tourists from China to Europe this year and in 2019.

In addition to Travelport, the winning consortium includes Eurail Group and National Geographic and will work in close cooperation with the United Nations Educational, Scientific and Cultural Organisation (UNESCO). The scope of the project is to promote the World Heritage Journeys of the European Union platform by rail, which feature unique itineraries and experiences developed by UNESCO and National Geographic.