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The Global Sustainable Tourism Council (GSTC) has awarded the Korean Ecotourism Standard for Destinations and the Korean Ecotourism Standard for Accommodations and Tours ‘GSTC-Recognised’ status.

The Korean organisations were developed to guide both public and private sectors to understand hands-on practices for sustainable ecotourism development and management, while certifying them so they can take a better position in the tourism market to distinguish them from any ecotourism products that may be guilty of green-washing.

Randy Durband, CEO, GSTC, explained, “Recognition of a standard means that the standard, Korea Ecotourism Standard, in this case, includes the four pillars of sustainability inherent in the GSTC Criteria: management, social/community, cultural, and environmental issues.”

To date, eight destination standards, and 29 hotels and tour operators standards have achieved GSTC-Recognised status.