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Kenneth Loo has been named senior vice president, marketing, Hong Kong, Novus.

An aviation industry veteran with over 18 years of experience, he joins independent, privately-held aircraft leasing platform, Novus, from The Bank of Tokyo–Mitsubishi UFJ, where he was most recently senior vice president, special finance.

Previously, Loo served as director, Asia Pacific and Greater China, Boeing Capital Corporation, for seven years.

Loo joined Novus’ Hong Kong office on April 23 and has been tasked with the responsibility of business origination. He is also involved in several of Novus’ existing and prospective strategic initiatives.

Commenting, Hani Kuzbari, managing director, Novus Aviation Capital, said, “We are delighted to welcome Ken to our growing team. With his extensive involvement in various segments of the industry, Ken will contribute in widening our footprint in Asia Pacific and will bring his multi-decade experience to Novus, a platform which has enjoyed continuity and value building for about a quarter of a century.”