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Cyrill Czerwonka has been named new regional director, development, Asia, Best Western Hotels & Resorts, to be based at the company’s head office in Bangkok.

Czerwonka has enjoyed an impressive career in the hotel investment and development sector with both operators and owners, identifying new hotel opportunities, negotiating deals and conducting financial studies for a number of international hospitality companies.

Czerwonka entered the hospitality industry with AccorHotels. Based in Bangkok, this role also re-introduced Czerwonka to the Asia Pacific region as he focussed on Thailand, Cambodia, Laos, Malaysia and Maldives, and conducted a three-month mission to India.

Following this, Czerwonka spent almost five years with Singapore-based serviced apartment specialist, The Ascott Limited, as business development manager, Europe and North Africa.

He joined Dusit International in 2013 as assistant director, development, EMEA, based in the UAE.

Having honed his skills, Czerwonka will now focus on seeking new hotel development opportunities for the company across the region as the company accelerates its Asian expansion plans.

Olivier Berrivin, managing director, international operations, Asia, Best Western, commented, “With Cyrill now onboard, we expect to see Best Western’s world-famous standards of hospitality introduced to guests in many exciting new locations, all across Asia.”