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ABTA Launches 2018 Travel Campaign

The travel association ABTA will launch its 2018 Travel with Confidence national campaign on December 26, to coincide with the industry’s busiest sales period of the year.

The campaign aims to encourage people to book with an ABTA Member. It initially targets families and over 55s across the peak booking season, and then 18-35 year olds and business travel audiences later in the year.

ABTA will also support the campaign through a hub on its website providing holidaymakers with tips on how to travel with confidence.

Victoria Bacon, director, brand and business development, ABTA, said, “As thousands of travellers start to plan and book their holidays for 2018 we are reminding people of the importance of booking with an ABTA Member.”