According to a company announcement, Cruise Baltic has a long tradition of educating English speaking travel agents worldwide on how best to sell the Baltic cruise product, both online and face-to-face, however, the German language has proven to be a barrier thus far.
Claus Bodker, director, Cruise Baltic, elaborated, ”Cruise Baltic has always strived to build a strong relationship with the German travel agents, but the language has been a challenge. Therefore, we decided to make a big investment in creating an e-learning platform in German. We hope that it will assist the German travel agents in their sales work, and that it, as a side-effect, will tighten the communication between us.”
The course consists of five modules providing travel agents with extensive information about the Baltic region and regional cruise selling points through videos, images, questionnaires and training exercises.
Since the launch of the English version in 2015, around 2,000 English speaking travel agents from the UK, Canada, US, Australia and New Zealand have completed the course.