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One of the FAM trip destinations was Lake Wolfgang, Austria One of the FAM trip destinations was Lake Wolfgang, Austria

ETC Hosts First Pan-European FAM trip for the China Market

European Travel Commission (ETC), the continent’s association of national tourism boards, has partnered with European Tourism Association (ETOA) and several European destinations, to host the first pan-European familiarisation (FAM) trip for the Chinese market.

From March 08 – 15, 70 qualified tour operators from first and second tier cities across China, including; Beijing, Shanghai, Guangzhou, Shenyang, Jinan, Chongqing, Chengdu, Tianjin, Hangzhou, Suzhou, Shenzhen, Zhuhai, Wuhan, Nanjing and Xiamen; had the opportunity to experience European destinations.

Destinations included 15 countries from the macro-regions of the Adriatic, Balkans, Baltic, Benelux and Central Europe. The programme commenced with the Berlin-based Partnerships in European Tourism conference and B2B workshop between tourism-related European companies and Chinese operators hosted by ETC, ETOA and the European Travel Agents’ and Tour Operators’ Association on March 06 – 07.

The FAM trip aimed to foster inbound tourism to the European Union (EU) from China on the occasion of the EU-China Tourism Year and to enhance opportunities to increase bilateral cooperation.