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TripHappy provides recommendations based on personal preference by analysing location data TripHappy provides recommendations based on personal preference by analysing location data

trivago Acquires TripHappy

trivago revealed its acquisition of TripHappy, a US travel start-up that leverages artificial intelligence to highlight relevant location and neighbourhood information during the hotel search and discovery process. 

This latest acquisition follows trivago’s continued efforts to improve the traveller search experience by delivering personalised results through technology and product innovation. The acquisition will result in TripHappy’s founding team members Calvin Hawkes and Carl Grafmuller joining trivago’s Hotel Search team.

“We are always looking for innovative ways to solve the hotel search problem, making it easier for travellers to find their ideal accommodation,” said Elie Matta, head, corporate development, trivago. “The TripHappy team’s long-term vision aligns with our own, and we believe the team’s approach to product innovation will be a great fit.”