The CLICK2PORTUGAL.com initiative aims to bring Portuguese hospitality to the next level, allowing prospective tourists to make straightforward, secure online reservations, with direct bookings via the portal also providing best price and other exclusive benefits for its users.
AHP, which represents the majority of the hotel accommodation available in Portugal, conducted extensive research around hotels digital representation, which revealed more than a third of Portuguese hotels had no direct online booking capability.
Following this discovery, the CLICK2PORTUGAL.com initiative has been created, with government backing, and is a nationwide enterprise open to all Portuguese hotels that looks to boost their visibility to international travellers.
AHP carried out a comprehensive study in 2017 exploring the current digital situation of the Portuguese hospitality industry, which involved the analysis of more than 1,500 hotels. The research found that over a third of hotels had no effective online presence or only had a very basic presence with no option for direct online booking.