For each digital Christmas card that was sent by Hotelbeds to its partners around the globe, the company donated EUR20 to Care International. Thus far, at the start of January, in total EUR9,000 have been donated to support this important cause.
Care International provides intensive schooling for girls and helps overcome the gap between the education of boys and girls. This area has been identified as one of the most critical barriers, not only to female empowerment, but also to the economic growth and prosperity of developing countries.
Since 2010, Hotelbeds has been making donations for Christmas instead of purchasing corporate gifts. In previous years the donations have been aimed at other charities and humanitarian agencies, such as Le Passage Travel Foundation in India and UNHCR.
This initiative is aligned with the Corporate Social Responsibility approach of Hotelbeds and the company’s commitment to make a positive impact on its local communities.