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 Las Brisas Acapulco (Preferred Hotels & Resorts) Las Brisas Acapulco (Preferred Hotels & Resorts)

Preferred Hotels & Resorts Announce 2017 Results

Preferred Hotels & Resorts has revealed its 2017 year-end results.

In 2017, the company generated USD1.35 billion in reservations revenue on behalf of its member properties worldwide, a 22 percent increase over 2016; welcomed 103 new properties; and enriched its points-based I Prefer hotel rewards programme by launching a mobile app and members-only rates.

I Prefer was enhanced in April 2017 to create a richer, more personalised experience for loyal guests.

“Preferred Hotels & Resorts took a thoughtful approach to growth in 2017, focusing on key programmes, disciplines, and regions that would be most effective in helping us not only achieve our brand awareness and financial goals but also create strong, seamless momentum as we enter our Golden Anniversary year,” said Lindsey Ueberroth, CEO, Preferred Hotels & Resorts.