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For Moscow, Russia, absolute performance levels were the largest for any July on record For Moscow, Russia, absolute performance levels were the largest for any July on record

STR Reveals Europe Hotel July Performance

According to data from supply and demand data tracker STR, Europe’s hotel industry reported positive results in the three key performance metrics during July.

More specifically, Europe's hotels saw occupancy increase by 0.8 percent to 78.6 percent in July, while ADR rose 6.2 percent to EUR123.11 (USD142.66) and RevPAR increased seven percent to EUR96.82 (USD112.19).

When it comes to London, the UK, occupancy rose four percent to 91 percent, ADR climbed 4.3 percent to EUR170.63 (USD199.30) and RevPAR jumped 8.5 percent to EUR155.31 (USD181.41).

The absolute ADR and RevPAR levels were the highest for any month in STR’s London database.

STR analysts attribute the strong performance to an unseasonably warm summer, as well as high-impact events such as Wimbledon and London Pride.