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IGTM Announces Second Virtual Event

Following the success of the first ever virtual International Golf Travel Market (IGTM) in October 2020, organised by Reed Travel Exhibitions, the event organiser is launching another virtual event, IGTM Links (March 23-25).

This will be the first official gathering for the international golf travel community for this year and another business opportunity to ignite the industry as tourism and international travel prepares for its comeback.

“The COVID-19 pandemic considerably boosted the uptake of golf with many seeing the sport as an ‘escape’, involving acres of outdoor space and natural social distancing. This increase at all levels has been boosted by the Golf and Health Project, with the World Health Organization (WHO), The R&A, public health bodies, and governments all contributing to promoting golf as a particularly safe sport due to its open-air surroundings, played alone or in small groups. For example, in 2020 there was a 12 percent increase in rounds of golf played in the US over 2019, this equates to 50 million more rounds. And in Norway, almost 300,000 rounds were booked in May 2020, over double for the corresponding month in 2019,” said David Todd, event manager, IGTM.

IGTM’s virtual launch hit a record number of attendees over its three-days with over 1,400 buyers and exhibitors engaging in more than 10,500 one-to-one meetings. IGTM Links 2021 will be hosted via a state-of-the-art online meeting platform, giving the opportunity for 250 golf courses, golf resorts and destinations to access three-days of mutually matched, flexible meetings at a time that suits both the supplier and the 250 attending international golf tour operators. The event will also include meetings with international travel editors who want to hear about the industry’s news for their travel pages coming up during this year.