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WTTC Launches Safe Travels Protocols for Adventure Travel

The World Travel & Tourism Council (WTTC) has unveiled the latest set of measures designed to rebuild global consumer confidence, reduce risk and encourage the return of Safe Travels.

The latest protocols for the global travel and tourism sector focus on measures to ensure the reopening of adventure tourism, which should see an increase in popularity as travellers seek more unique experiences post COVID-19.

WTTC, which represents the global travel and tourism private sector, held detailed discussions with key stakeholders and organisations to ensure maximum buy-in, alignment and practical implementation.

The measures help to set clear expectations of what travellers can experience in the ‘new normal’ which offer safe environments as travel restrictions are eased.

Backed by the United Nations World Tourism Organization (UNWTO), the WTTC protocols also take into account guidelines from the World Health Organisation (WHO) and the Centre for Disease Control and Prevention (CDC), and the WTTC Safe Travels stamp recognises those destinations, countries, businesses and governments worldwide which have adopted them.

Protocols for the adventure tourism industry were compiled on the basis of insights and frameworks developed by the Adventure Travel Trade Association (ATTA), in collaboration with a number of key tour operators in the segment such as Abercrombie & Kent, Eurotur, Intrepid and The Travel Corporation (TTC), to support the safe, healthy and responsible restart of adventure tourism around the world.

Within these protocols, the adventure tourism industry refers to a wide variety of adventure tourism experiences including cycling, rafting, trekking, skiing, snowboarding, wildlife safaris and culinary tours, among others.