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The World Tourism Association for Culture and Heritage (WTACH) is joining forces with new member Charitable Travel to make it easy for travel consumers to donate to registered charities doing good work around the world.

With the motto, ‘for charity, not for profit’, Charitable Travel has been launched as a new social enterprise and financially protected travel agency.

 Charitable Travel offers a wide range of global travel experiences around the world: beach holidays, cruises, adventure and outdoors, responsible travel and more.

 “We are a true not-for-private-profit social enterprise with the aim of giving back to the world,” said Melissa Tilling, CEO, Charitable Travel. “We also pride ourselves in offering travel expertise, a wide choice of holiday options, quality, great value and a unique way of creating travel-for-good for our customers.”

 When consumers anywhere in the world book a holiday or cruise with Charitable Travel, it sacrifices its travel agency commission. This allows bookers to make a 5% donation to a choice of 167,000 UK-registered charities, many of which have projects around the world. The consumer makes the fiscal donation through the JustGiving website which makes the process safe and easy.

 The consumer then returns to the Charitable Travel website to apply the five percent discount to the price of the travel booking. So, for example, a USD1,000 holiday only costs the consumer USD950, with USD50 going to the charity of the traveller’s choice.

 As a social enterprise, any net profit that Charitable Travel makes at the end of the year has to be donated to charity.