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Tourism overcrowding Tourism overcrowding

WTTC and McKinsey Suggest Tourism Overcrowding Solutions

The World Travel & Tourism Council (WTTC) and McKinsey & Company report Coping with success: Managing overcrowding in tourism destinations has identified specific solutions to the problem of overcrowding.

The report highlights five types of problems, namely alienation of local residents, constrained infrastructure, diminished tourist experience, damage to natural resources, and threat to cultural heritage.

It also identifies actions ranging from smoothing visitor numbers over time, spreading visitors across sites, and adjusting pricing to balance supply and demand, to regulating accommodation supply and limiting access and activities.

The report concludes that local tourism managers must work with all public and private stakeholders to develop a coherent plan to create and manage tourism growth that puts people and communities at its heart.