The national tourism organisation struck gold in the Overseas Destination Management Organisation Partner category of the 2018 Distinguished Dozen awards, organised by the National Tour Association (NTA).
NTA member destinations and tour operators cast their votes based on quality of product, level of customer service delivered by tourist boards, value to customers and dedication to relationship building. Winners were selected for gold, silver and bronze in each of the 12 categories.
Over the last 10 years research has shown that visitors from the US coming to Scotland are staying longer. 2017 visits from the US were up at 451,000 trips amounting to GBP510 million (EUR572,9 million) in expenditure.