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Santorini Santorini

TUI Survey Reveals Saturday Bookings are Most Popular

A recent survey from TUI revealed that the first Saturday of the New Year, Sunshine Saturday, is the day that TUI UK books the most holidays for the whole year.

Business in Germany is also very strongly concentrated on Saturdays in January. On January 13, TUI expects the booking peak of the year in Germany. According to internal calculations, more than 20,000 Germans will book their holidays through TUI on this single day.

On January 06, around 30,000 TUI customers in the UK signed up for this year's holiday. Almost one million visitors were registered in the travel agencies and on the websites of the British TUI brands, TUI and First Choice, on Sunny Saturday.

This year TUI organisers will focus in particular on Spain, Greece and Turkey.