Guevara also highlighted the importance of developments in artificial intelligence and machine learning, virtual and augmented reality and changing demographics, particularly the coming of age of millennials and growth of Generation Z, for travel and tourism.
Speaking at the ninth Exceltur Tourism Leadership Forum in Madrid, Guevara said, “Biometric technology has been evolving over many years and we have seen gradual implementation across the sector for some time. However, in order for the step change which needs to happen to improve security and create jobs through increased tourism flows, there is an urgent need to speed up implementation.”
