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Paul Keeley, director, commercial development, Fáilte Ireland, with Griffin and Niall Gibbons, CEO, Tourism Ireland Paul Keeley, director, commercial development, Fáilte Ireland, with Griffin and Niall Gibbons, CEO, Tourism Ireland

Wild Atlantic Way Initiative Designed to Boost UK Market

Brendan Griffin, minister, State, Tourism and Sport, Ireland, joined Tourism Ireland and Fáilte Ireland to launch a new EUR1.8 million (USD2.2 million) initiative titled, Wild Atlantic Way, specially designed to boost tourist numbers from the UK.

A EUR1.35 million (USD1.7 million) marketing campaign in the UK will be complemented by a Fáilte Ireland’s EUR500,000 (USD 617,970) programme to support businesses. The Wonders of the Wild Atlantic Way promotion campaign will be rolled out by Tourism Ireland in two phases: the first phase is set to happen between February – March and phase two between September – October.

The campaign aims to encourage British holidaymakers to visit Wild Atlantic Way during the off-season months, highlighting ease of access from Cork, Kerry, Shannon, Knock, Donegal and City of Derry airports.