Addressing the European Parliament’s Tourism Task Force, Zurab Pololikashvili, secretary general, UNWTO, highlighted the need to enhance integration, connectivity and technology to maximise tourism’s role in creating jobs and stimulating growth across the EU.
“Over the next 10 years, tourism can create more than five million new jobs, not least because the number of tourists is set to double to more than two billion. Europe must not let this opportunity pass by,” outlined Antonio Tajani, president, European Parliament.
UNWTO and the EU Parliament pledged to work on promoting good practices and continue sharing knowledge and experiences on the ground. The agreement coincides with 2018 as the European Year of Cultural Heritage.