Among them are augmented and virtual reality (AR and VR) technologies that are being used for content marketing or enhancing the customer experience, such as letting them view airline cabins prior to booking tickets.
Additionally, artificial intelligence is helping the industry across three major categories; machine learning, chatbots and robots. Operations which usually require human intervention and a lot of time to learn new skills, can be automated, speeding up processes, improving quality and performance, and decreasing costs.
Another trend identified is called, Internet of Things, which is used to reduce anxiety and stress levels associated with lost bags as passengers track their baggage via a link found on their mobile boarding pass.
GlobalData also revealed that more customers have been switching from typed-in search to voice technology interactions, while Wi-Fi connectivity and wearable devices are also increasingly becoming more important for travellers.