According to VisitScotland, the country saw a visitor boost of 13.9 percent during 2017 – outstripping the rest of the UK for the sixth year running. Scotland’s attractions were also the most visited outside of London for the first time since 2013 with The National Museum of Scotland top north of the border with 2,165,601 visitors and a 20 percent increase.
Malcolm Roughead, chief executive, VisitScotland, noted, “It is exciting to see Scotland punching above its weight with the biggest rise in visitor numbers in the UK. 2017 was another fantastic year for tourism in Scotland and it was especially pleasing to hear that Scotland’s attractions were the most visited outside of London.”
Describing tourism as the heartbeat of the Scottish economy, Roughead added that the benefits coming from these visitors touches every Scottish industry and community, creating employment and economic growth.