Over the March 17 – 25 period, the county’s MPs also called on businesses including Oxford Bus Company, Great Western Railway, Broughton Castle and Stonor Park to see investments being made to improve the visitor welcome as Oxfordshire prepares for the main tourist season.
According to Experience Oxfordshire, the county’s destination management organisation, Oxfordshire welcomes 27.6 million visitors every year. With an overall value of GBP2.04 billion (EUR2.32 billion,) Oxfordshire’s travel and tourism sector is responsible for one out of every 10 jobs.
The MPs’ efforts included Victoria Prentis, MP, Banbury, welcoming a group of 120 Chinese visitors to the over 700 year-old Broughton Castle with refreshments and Mandarin language copies of Experience Oxfordshire’s Visitor Guide. Describing the castle to the visitors, Prentis, said, “[It is] a beautiful example of the attractions on offer to domestic and international visitors to north Oxfordshire.”
At Oxford station, Layla Moran greeted visitors with visitor guides whilst also showcasing Experience Oxfordshire’s new Welcome to Oxford and Oxfordshire video. “The tourism industry is crucial to Oxford, Abingdon and the whole county,” commented Moran.