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IHG’s research highlights the gap that needs to be bridged by employers to reduce youth unemployment IHG’s research highlights the gap that needs to be bridged by employers to reduce youth unemployment

IHG Reveals Hospitality Career Misconceptions

New research by InterContinental Hotels Group (IHG) has revealed that hospitality sector misconceptions are discouraging young Britons from entering the industry.

The research found less than a quarter would consider a hospitality career, with almost 26 percent admitting they did not see it as an ideal industry to work in after obtaining a degree.

The survey, featuring feedback from 1,000 Britons aged 16 to 21, found young people were unaware of the full range of roles available within the industry, even though flexible working hours (40 percent), career progression (36 percent) and the ability to travel (29 percent) which rated as important factors for their ideal job, are also key features of a hospitality career.
26 percent thought working at a hotel mainly entailed dealing with a difficult guest.

IHG’s research coincides with the Group’s National Hotel Takeover launch, whereby 1,000 hospitality students will assist with running 30 UK hotels.