Greece, Croatia and Cyprus confirmed as the most popular destination hashtags for social media savvy millennials, with #Croatia gaining the most increased mentions of over 270 percent from the first three months of the year.
The research by the holiday company shows a significant increase in European destination hashtags between the first and second quarter of this year.
Greece landed top spot for most mentions on Instagram, securing over 1.4 million hashtags alone between May and July. Picturesque Croatia closely followed with over 759,000 Instagram mentions and a substantial
270 percent increase from May – June compared to January – March.
Cyprus scored third place with over 249,000 mentions on Instagram and a 77 percent increase.