With the robust expansion strategy, the Group is on track to cement its leadership and double its portfolio to 50 hotels in 2025.
Despite the pandemic, West and Central Africa remains a strategic territory for Radisson Hotel Group’s expansion. In 2020, the group was able to increase its West and Central African portfolio with three new hotel signings, adding over 625 rooms, further reinforcing its presence in key markets such as Nigeria and Mali while entering a new West African market, Ghana.
With conversions at the forefront of the growth strategy for the group, Radisson Hotel Group was able to open within the same year, further demonstrating the strength and ability of the company to accelerate rebranding and repositioning of existing hotels. Another milestone, was the debut of Radisson Collection brand in Africa, with the opening of Radisson Collection Hotel, Bamako in December.
In April this year, the group launched its first Radisson Individuals property in Africa, with the signing of Earl Heights Suites Hotel, a member of Radisson Individuals, in Accra, Ghana, due to open during the first quarter of 2022. Radisson Individuals is a conversion brand that offers independent hotels and local, regional chains the opportunity to be part of the global Radisson Hotel Group platform, benefit from the Group’s international awareness and experience, with the freedom to maintain their own uniqueness and identity.
The pandemic has set a trend of consolidation in the lodging industry, giving individual hotels the opportunity to rebrand their properties, allowing the Group to expand even faster.