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Bumper Africa Travel Week Content Programme to Feature Expert Panels

Africa Travel Week’s 2021 Content Programme is shaping up to be the best yet, with over 40 compelling panel discussions and presentations by industry experts dealing with some of the most immediate opportunities and challenges affecting Africa’s tourism sector in times of COVID-19 and beyond.

Held virtually over three days, from April 07-09, ATW’s Content Programme will feature two tracks tackling important topics like the Gen C traveller, the changing landscape of the outbound market, rethinking tourism planning to deal with uncertainty and leveraging domestic tourism, among many other captivating industry-relevant topics.

 “The three-day Content Programme is the prelude to a series of ATW Connect webinars and events which will be hosted throughout the year, culminating in the hosting of a Live in the City event in Cape Town planned for September,” said Martin Hiller, content and creative director: Travel, tourism and creative industries, Reed Exhibitions Africa.

 “Beyond the virtual show, Africa Travel Week provides a platform for tourism stakeholders in Africa to connect, engage and learn from each other throughout the year with the spirit of #MakingTravelHappenAgain. We are thrilled to have some of our most popular speakers back with us for the 2021 programme, and some new faces, along with topics that our industry colleagues have highlighted are on their mind as we find ways to reignite tourism to the continent,” adds Hiller. 

 Some of the many highlights of the 2021 ATW Virtual Content Programme include a series of Responsible Tourism panels hosted by Harold Goodwin, a panel discussing trends in destination marketing and influencer roles in shaping the new tourism landscape led by iambassador CEO and founder Keith Jenkins, and a ministerial roundtable and content sessions hosted by the African Tourism Investment Summit in partnership with the International Tourism & Investment Conference.