ILTM Africa takes place in person from April 11-13, alongside the popular WTM Africa trade show, during Africa Travel Week 2022. For those who may be unable to travel to Cape Town, Africa Travel Week has created a digital event that will run from April 04-05. The virtual event is exclusive to exhibitors who are also attending the live event. Different buyers will attend the live event and the virtual event meaning that exhibitors will receive marked value with a diverse and enhanced pool of buyers.
During the live event, luxury travel brands, experiences, destinations, and suppliers from all four corners of the world will meet with international travel planners, curators, and agencies once again, taking full benefit of the pre-scheduled, one-no-one appointments.
“We are expecting international visitors and buyers from across the globe with 83 percent new buyers this year. We’ve seen a strong interest from the US and from Europe as these markets are in the process of rebuilding a strong tourism industry. Visitors will be able to connect with luxury African tourism brands,” said Megan Oberholzer, portfolio director travel, tourism and creative industries, RX Africa.
ILTM will kick off with an Opening Forum at The Vineyard’s Summer House on April 11. This event will set the scene for the days ahead and will take delegates on a thought-provoking journey to explore the future of luxury tourism.
The Opening Forum will be followed by The Garden Party in The Vineyard Gardens. Against the backdrop of Table Mountain, delegates will get a chance to reconnect with old friends and reunite with everyone in the industry.