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WTM Africa  (photo credit: Orange Orbit) WTM Africa (photo credit: Orange Orbit)

WTM Africa Meets and Exceeds 2019 Numbers

WTM Africa 2022, held from April 11-13 in Cape Town, South Africa, was a huge success with preliminary numbers indicating that pre-scheduled appointments for this year exceeded the number of appointments booked at the show in 2019.

WTM Africa 2022 facilitated over seven thousand unique pre-scheduled appointments (both online and in person), which saw an increase of more than seven percent compared to 2019, while the number of visitors remained on par with 2019 figures, with more than six thousand visitors in this year according to the unaudited numbers – hugely positive for the WTM’s first in-person event post pandemic and a fitting reflection of an industry that wants to get back to work.

 “The 2022 edition of WTM Africa and Africa Travel Week was the first inbound and outbound travel trade show of this magnitude held on the African continent since the outbreak of the pandemic in 2022. The undeniable success of the show, as reflected in the preliminary numbers, is a clear indication that the industry was in desperate need of a face-to-face platform to reconnect, conclude deals and kickstart the recovery of the industry,” said Megan Oberholzer, portfolio director: travel, tourism, and creative industries, RX Africa.

 WTM Africa featured 187 speakers in over 63 content sessions which highlighted important topics such as inclusivity, diversity, travel technology and investment. Exhibitors, speakers and buyers from both the inbound and outbound tourism and travel industry were invited to enable a platform of growth to and from the African continent. 12 international countries were represented, 20 African countries and seven out of the nine South African provinces were present.