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Fairmont Taghazout Bay Fairmont Taghazout Bay

Africa Hospitality Investment Forum (AHIF) Returns to Morocco

The Africa Hospitality Investment Forum (AHIF) will return as an in-person event in 2022, taking place November 02-04, at the Fairmont Taghazout Bay, a five-star resort with leisure and business facilities, next to Agadir.

AHIF is Africa’s premier meeting place of leaders in the hospitality sector, attracting hotel and real estate investors, owners and developers, global hotel operator CEOs and prominent advisory services from across the African continent and beyond. The event creates a dialogue and drives deals between international investors and hospitality owners on the whole African continent. To date, this year’s top line sponsors include host partner, SMIT, and Platinum Sponsors, Radisson and IHG.

Imad Barrakad, CEO, SMIT, said, “We are delighted to be hosting AHIF once again and showcasing the opportunities that are available for investors outside of the established cities of Casablanca and Marrakech. As a country, we are investing billions along the southern coast of Morocco and we look forward to welcoming the luminaries of the African hospitality industry to showcase the opportunities, build relationships with them and assure them that Morocco is a place they should prioritise for new initiatives.”

Matthew Weihs, managing director, The Bench, which organises AHIF, said, “Hosting AHIF in Taghazout will allow us to increase the networking opportunities within the event. We want to fully utilise the resort and incorporate into our programme lawn or poolside talks and activities such as golf, tennis, or yoga. In addition to the keynote presentations, panel discussions and exhibition showcase, we will provide our attendees with a truly immersive AHIF experience. As we have realised, nothing quite matches an in-person event, when it comes to understanding the issues of the moment, assessing the mood of the market, sharing ideas and meeting potential new business partners.”