Having already commenced, Hotelbeds launched the campaign with Travel South USA focused on its extensive network of travel advisors in the US, the UK, Canada and Germany, to promote the many authentic destinations included in the promotion.

 In doing so, Hotelbeds aims to showcase the wide range of tourist attractions that the southern places have to offer, from beaches to mountains; from activity to leisure; from big cities to small towns that can be enjoyed at any time of the year.

 Following the success of the 2020 campaign in cooperation with Travel South USA, this year's campaign will feature nine states and 14 cities in the Southern US. Each destination will provide a unique and diverse experience for leisure tourists.

 The marketing campaign will be promoted through the company's two main distribution channels Hotelbeds (for wholesale distribution) and Bedsonline (for retail travel advisors).