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United debuts new custom amenity kits United debuts new custom amenity kits

United Debuts New Custom Amenity Kits

Travellers flying in premium cabins on United Airlines (United's) long-haul international and premium transcontinental routes will be the first to experience the airline's new, co-branded amenity kits designed exclusively for the airline by global travel lifestyle brand Away.

Inspired by Away's iconic suitcases and versatile accessories, United will offer three versions of the amenity kits, each with custom travel essentials and Sunday Riley's United-exclusive range of clean, cruelty-free skincare products. The collaboration signifies the first time Away, the global travel lifestyle brand, has partnered with a commercial airline.

"As travel demand continues to rise to unprecedented levels, travellers are seeking comfort and quality now more than ever when they fly—that's why we chose to partner with Away," said Luc Bondar, vice president of marketing and loyalty and president, MileagePlus at United. "Away's mutual commitment to making travel more seamless, elevated and modern design aesthetic is in perfect harmony with United's brand, and we're thrilled to have the opportunity to be the only airline to provide this unique offering to our customers."