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 ibtm america 2017 ibtm america 2017

ibtm events Launched New American Identity

ibtm events, part of Reed Exhibitions, is merging ibtm latin america and ibtm america into a unified brand, ibtm americas, which will debut in Mexico City on September 05 – 06, 2018.

Keeping the wider ibtm portfolio unchanged following the merger, the new concept is set to capitalise on the growing success of the events in Latin America, while allowing for growth in the North American market, which is expected to grow the network of hosted buyers from the region by 800 percent.

David Hidalgo, show director, ibtm Americas, commented, “Our customers mean everything to us […] and I firmly believe the changes we are making will ensure we are delivering the very best value and opportunities to them for the long term.”