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Brand USA Unveiled New Marketing Initiatives

Brand USA kicked off IPW 2019 on June 03 by outlining innovative marketing plans all aimed at promoting the US as a premier travel destination.

For Brand USA, the US Travel Association's IPW 2019 strategically offers the biggest stage with the brightest lights to showcase the US and all the diverse and limitless travel opportunities awaiting international travellers.

IPW 2019 is the travel industry's premier inbound travel trade show, driving USD4,7 billion in future travel to the US.

The event had more than 1,300 exhibitor booths held by US travel product and destination suppliers and more than 6,000 attendees, including 1,300 international and domestic travel buyers and 500 journalists representing more than 70 countries.

As the premier sponsor of IPW 2019, Brand USA did what it does best by showing international travellers all that the US has to offer in travel experiences from the quaint small towns to the bustling cities and everything in between.