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Women Initiative, at WTTC’s Global Summit in Cancun Women Initiative, at WTTC’s Global Summit in Cancun

WTTC Launches Initiative to Support Women in Tourism

The world’s leading travel and tourism leaders pledged to work towards women’s equality and boost female representation in leadership roles in an announcement before the World Travel & Tourism Council (WTTC).

The commitment came as WTTC, which represents the travel and tourism private sector, launched its Women Initiative, at its Global Summit in Cancun, with the help of 18 Grand Slam singles title winner, Martina Navratilova. 

 Gloria Guevara, CEO, WTTC, unveiled the public-private-academic partnership to promote diversity and drive inclusivity which will help lead the way to achieving equality for women throughout travel and tourism.

 It led to the signing of the WTTC Cancun Women Declaration to support women, which recognised their contribution around the world and the importance of an equal equitable environment to enable them to thrive as leaders, entrepreneurs, and innovators.

 The drive committed signatories to provide equal opportunities for women by removing barriers, ensuring fair treatment, and encouraging greater financial, professional, and social independence.

  “Globally, women have been disproportionately affected by the pandemic which has exacerbated the pay gap, the opportunity gap and the shocking lack of senior positions and leadership roles across the travel and tourism sector. This needs to be changed, WTTC research shows women play a vital role and represented 54 percent of travel and tourism’s employment worldwide. Yet while more than half the sector is accounted for by women, all too few occupy any senior or strategic roles, said Guevara.

 “Guevara, added, Therefore, I am delighted to share a platform today with one of the world’s greatest ever tennis players, Martina Navratilova, to help launch WTTC’s ground-breaking Women Initiative.”