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Phocuswright Revealed Importance of Mobile Travellers

In its report The U.S. Mobile Traveler in 2017, Phocuswright confirmed that a growing population of travellers are using mobile devices for travel arrangements, where the comfort of the process leads to confidence in booking.

The study revealed that 69 percent of mobile travellers trust they can find the same travel information on a phone as on any other device, consequently, 66 percent of the users are comfortable planning and booking trips only with a smartphone.

Furthermore, the report indicated that mobile travellers consider travel to be an important part of their lifestyles, demonstrating the strong potential for travel brands and service providers.